Launching a global photographic competition…

The Syngenta Photo Prize has been a huge success with more than 4,500 entries from 85 countries. The messaging developed by Mark at MJCopywriting was behind this record- breaking achievement. Syngenta now owns an important event that builds a powerful connection between the brand and a new and important group of stakeholders.

Jennifer Kaiser, Project Manager, Syngenta Photo Prize 2010, Syngenta AG

Developing messaging and copy for a brand refresh…

I hired Mark to write copy as part of a major brand refresh and repositioning exercise for SRG, a leading scientific recruiter. Following an extensive brief, Mark undertook telephone interviews with key personnel where he asked intelligent questions to gather first-hand knowledge of the business. I found him to be personable, a good team player and open to creative input. The result was a user-friendly style for relatively complex subject matter across on and off-line materials. The project was delivered on budget and to tight timeframes, despite a few changing goal posts as the project progressed!

Rachael Moss, Interim Divisional Marketing Manager, Science Engineering and Technical Division, Impellam

Developing marketing expertise globally…

We needed a case study writer with good interpersonal skills to connect with a diverse range of Syngenta expertise plus solid business acumen to dig deeper into our global marketing and sales practices. We tried a range of copywriters, journalists and university academics for this major task. We chose Mark Johnson. Mark has consistently over-delivered. He has provided us with valuable insights to improve our processes and the way we structure content. In fact, I am reverting work from other case writers back to Mark. I now know that once the first contact point is established, he will manage the process to a successful outcome. He’ll overcome any barriers and get the job done at the right level of detail and quality. Working with Mark has been an enjoyable experience and the success stories that we have uncovered have generated company-wide behavioral changes, business results and recognition. I look forward to a continued long lasting working relationship.

Hernan Gomez, Global Marketing and Sales Excellence Program Manager, Syngenta Crop Protection AG

Helping a global PR agency win an international award…

Mark is a great writer who understands our industry and how to encapsulate it for PR and non-PR audiences.

Colin Byrne, CEO, Weber Shandwick UK and Ireland

Showcasing services in a customer magazine…

I was very pleased with your work for MORI and would certainly recommend you based upon my experience. Strong copy, delivered within budget and to schedule – in short, professional copywriting support.

Nicola Louth-Davies, Head of Marketing Communications, MORI

Re-launching a website…

Mark is truly a professional. When we re-launched our website, Mark’s expertise in getting the copy to us in time, to budget and exactly the way we wanted helped us launch the site on time. I recommend Mark as a freelance writer to companies looking for intensive writing assistance for major projects.

Kristin Syltevik, Managing Director, Hotwire

Winning industry awards…

Mark will help you win awards that count. He has a rare talent in reducing vast bodies of information and facts into stories that persuade, inside and outside a company. He’s great to work with too.

Jamie Lord, Director, Marketing & Business Development, Asia Pacific, MindShare