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Ipsos MORI is the UK’s second largest research company offering a full range of qualitative and quantitative research in a number of specialist fields. |
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The brief: To create a readable and entertaining style for MORI’s new magazine, incontext, so that senior management would gain insight into the depth and breadth of research undertaken into strategic business issues by the company. The content was drawn from a wide range of recent research. |
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View company magazine
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Corporate cleansing > |
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The importance of the employer brand > |
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The birth of mobile polling > |
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Hotwire is a European technology public relations consultancy established to provide the technology industry with progressive PR services. The consultancy commissioned MJCopywriting to provide a wide range of copy for a major re-launch of its website. |
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The brief: To provide copy in a fresh, readable style that would demonstrate the high level strategic capabilities of the consultancy. The different formats included case studies, White Papers, news stories and thought-provoking interviews with leading technology PR specialists. |
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View case studies |
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ALK > |
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SICAP > |
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Thales > |
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View white papers |
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Understanding the evolving needs of the IT manager and director > |
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How news is evolving > |
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Banking and finance > |
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Meritus is a WPP/GroupM venture in partnership with Covansys Corporation. Using Data Analytics and econometrics, the company provides insights in marketing, finance, retail, telecoms and healthcare to help companies maximise productivity and ROI. |
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The brief: To write six case studies for the company’s launch in China. These would be used to both educate journalists in key national and international business media about the power of Data Analytics and what Meritus offers, and ultimately to reach C-suite executives with this message in resulting media coverage. The following is one sample case study. |
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View case studies |
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Banking case study > |
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Retail case study > |
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Product association case study > |
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